I have a confession to make.
As business owners we often educate others about the best ways to improve their business.
Yet, often we forget to take our own medicine.
We get too busy with day-to-day stuff, life gets in the way… or sometimes we just make assumptions that something won’t work without actually testing.
Case in Point
I always advise clients to take advantage of all low cost or free lead generation channels they can get their hands on.
Because you never know what will work, right?
I also advise clients not to make assumptions like: “Facebook ads would never work for us” or “I heard from somebody Google ads are too expensive”…
My advice is to always test…. you never know what will work.
My Gumtree Fail
So here is what happened.
Roughly 12 month ago I thought of putting a free ad for my business on Gumtree.
It would only take 5 minutes to do this and if it even gets me a single lead, it would be worth it.
So what happened next?
Well I talked myself out of it…
Who looks for SEO services on Gumtree right?
It will never work…
Fast forward 12 month.
Last week I had a bit of a slow day and decided to invest 5 minutes to finally put an ad on Gumtree.
Guess what happened next?
I got a call from a perspective client 3 hours after I placed the ad!!!
I was blown away…
This was a free ad and it literally took me 5 minutes to set up.
Never dismiss a marketing channel just because you think it won’t work.
You never know what will work.
Notes on Gumtree Ads
It is free to list your business on Gumtree for 6 month.
There a number of paid options to make your ad display more prominently:
Homepage Gallery This option places your ad into Homepage Gallery on the Gumtree home page where it can be viewed by thousands of people.
Here are some examples:
Top Ad. This option shows your ad at the top of the category pages:
Bump Up. This option temporarily puts your ad at the top of the list when people search for a specific product or service.
When setting up your business ad it is very important to use good keywords that your customers will be using to look for your business.
For example if you are a plumber, list specific services you offer such as roof repairs, gutter repair, gas appliance repairs and so on.
Don’t be too broad and generic.
Here is my challenge to you.
What marketing channels have you dismissed in the past assuming they wouldn’t work for you?
Think especially of the ones that are low cost or free.
Here are some sites that you may want to consider:
- Yelp.com.au (great for most types of local businesses)
- TripAdvisor.com.au (hotels, restaurants)
- oneflair.com.au (comparison site for local service businesses, best for plumbers, cleaners, electricians etc)
If it only takes you a few minutes to set up and even if only brings you a handful of leads, it’s probably worth a few minutes of your time.
PS For further reading you may want to check out my post on why I started this blog.